Rene Furterer
AveneUSA
Anti-fade Shampoo with Pomegranate 12333
A gentle, sulfate-free shampoo for damaged, color-treated hair, that helps to bind color to the hair and prevent fading for more radiant and longer-lasting color.
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Key Ingredients
Pomegranate extract
Locks in color pigment. Natural antioxidant shield
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Ultra-gentle sulfate-free cleansing base
Prevents color fading
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Plant micro proteins
Provides intense hair fiber repair
Research
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94%
felt color was preserved*
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88%
felt hair was shiny and vibrant (1) with color enhanced**
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Keeps color as rich as the first day of color for up to 10 washes***
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* Use test – of 32 subjects , after 15 days of use.
** Satisfaction percentage among 32 subjects who tested the product. Dermatologically tested.
*** Ex-vivo test: color maintained for up to 10 washes.
Product Benefits
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Gently cleans hair without color wash-out
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Color intensity and shine are protected
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Provides intense keratin and hair fiber repair
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Natural antioxidants shield against external aggressors
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Hair is soft and radiant
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Biodegradable formula. Vegan
Apply to wet hair. Work into a lather and then rinse. In case of contact with eyes, rinse thoroughly.
Total value
Complete the Regimen
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pomegranate
The extract from the Pomegranate peel is exceptionally rich in tannins which create a ‘bond’ between the hair fiber and color pigments, guaranteeing long-lasting color. It is also rich in polyphenols, natural super-antioxidants that protect the colors’ intensity and shine from external factors.