The Pomegranate grows off the shores of Morocco at the edge of the Mediterranean Sea, where the fruit is hand picked and dried naturally in the sun.

The extract from the Pomegranate peel is a key ingredient that is exceptionally rich in tannins which create a ‘bond’ between the hair fiber and color pigments, guaranteeing long-lasting color. The peel is also rich in polyphenols, natural super-antioxidants that protect the colors’ intensity and shine from external factors.