How to Use Purple Shampoo (Hint: Eco-Friendly Blondes Have More Fun!)

Summer is in full swing! While the season is great for beach days and barbecues, it’s also prime time for fading tresses and damaged strands. You know what that means: time to give your light-colored locks a little extra TLC. Whether you’re a beautiful cool blonde or sporting silvery strands, purple shampoo is key to preserving your radiant hue and avoiding brassy tones.

WHAT DOES PURPLE SHAMPOO DO?

Moderate exposure to sunlight is great for your hair’s overall health (hello, Vitamin D), but prolonged exposure to UVA and UVB rays can damage the outermost protective layer, also known as the hair cuticle.

Translation: split ends, thinning, frizziness, and – ugh – discoloration.

That’s bad news for anyone with white, gray, silver, cool, or platinum blonde hair. Fortunately, purple shampoo can counteract these effects. With rich neutralizing pigments, purple shampoo is a popular remedy for those stubborn yellow undertones. With that said...

NOT ALL SHAMPOOS ARE CREATED EQUAL

Many popular purple shampoo formulas contain synthetic dyes and other chemicals that can dry out and stain your hair over time (not to mention your bathtub).

The solution? A purple shampoo formula powered by a high concentration of plant-based blue pigments.

Plant-based ingredients, such as those found in the NEW Centaury collection, will keep your hair vibrant, healthy, and damage-free. These formulas harness the naturally toning blue pigments found in centaury flower petals to give your color a cool, neutralized tone. The collection includes:

• Shampoo with Organic Centaury. With 86% natural-origin and ethically harvested ingredients, this powerful formula cleans, color corrects, hydrates, and nourishes hair without staining.

• Dual-Use Conditioner with Organic Centaury. This highly requested formula of 96% natural origin deeply nourishes and detangles hair, leaving it shiny and bouncy. It can be used in-shower regularly or as a leave-in treatment.

NEUTRALIZE YELLOW & COPPER TONES FROM THE 1ST USE

Yes, really! The Centaury collection gently cleanses and color-corrects unwanted tones to restore hair’s color intensity, like a brass-banishing match made in heaven. In fact, when used together, the shampoo and conditioner’s neutralizing effect is 2.5x more effective.¹ This duo is formulated with plant-based ingredients to keep hair vibrant and healthy – that means zero sulfates, silicone, parabens, or mineral oil. Best of all, you can use these eco-friendly products confidently knowing they are vegan, biodegradable, and dermatologist tested.

OUR COMMITMENT TO INGREDIENT TRANSPARENCY

As an award-winning eco-friendly beauty brand with green impact projects around the world, we are deeply committed to natural ingredients and ethical sourcing. The Centaury found in the collection is cultivated on Klorane land according to organic farming methods, and it is distilled using Green Chemistry (a set of processes that reduces environmental impact). We also utilize a short supply chain of 29 miles with 100% traceability. Klorane understands the importance of ingredient transparency and deeply believes in a botanical approach to beauty. Shop confidently knowing that each purchase supports sustainability, clean formulas, and conservation education efforts around the world – the planet (and your brass-free locks) will thank you.

¹Biometrology, Anti-yellowing effect, ex vivo, on strands - white, gray and platinum blond hair