Flax can be traced back thousands of years to it’s native Mediterranean origin of France. It’s delicate blue flowers have glossy brown seeds known for their high content in lipids, proteins, and remarkable wealth of soluble fibers that bind to the hair providing unrivaled thickening and strengthening properties.

Flax fiber is known to absorb 8x its volume in water and boosts volume and texture by 38%(1). This enables it to lift hair at the root, add texture and help achieve a voluminous look that lasts all day long.